ill manors print: branding

1. What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)? 
2. What design features help identify the Ill Manors brand?
3. What examples of synergy can you find with the broadcast platform or other print examples?

There is synergy between the DVD Extras and this movie poster, mainly because they both illustrate the films slogan in a manner which is considered significant to the audience.

• Title of Film
• Central Image/s

colour scheme is dark 

slogan presented clearly

1. What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?
2. What design features help identify the Ill Manors brand?
3. What examples of synergy can you find with the broadcast platform or other print examples?

The design features include the logo that is presented at the centre which would suggest that it would be the main focus point on the film. Inn addition to this, Riz Ahmed is present which could suggest that his character is a part of the branding for Ill Manors.

• Title of Film
• Central Image/s
• Name of artist
• Reviews & Star Ratings

release date is clearly presented as well as the synergy presented throughout the trailer as well as the print advertisements.

1. What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?
2. What design features help identify the Ill Manors brand?
3. What examples of synergy can you find with the broadcast platform or other print examples?

• Title of Film
• Central Image/s
• Names of Main Characters
• Reviews & Star Ratings

 The synergy is explored with Riz Ahmed as he is seen on the Ill Manors Website as well as the fact that he is in more than one film which helps the audience identify him with his other projects.

The use of the 'ill' being written in the same format and same font as the other print designs makes it easily identifiable and makes it clear this print example is mainly aiming at attracting Plan B's fans, more so the terrific effect used where Riz Ahmed is seen vomiting into the words 'ILL' signal a great transitional effect.

Ill manors- print platform

• Men’s Health interview

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
The target audience is mostly male, aged 17-50. The fact they are focusing on Ben Drews weight loss links to the magazine stereotypes typically as the men's health magazine focuses on the health and fitness of particular individuals and offers techniques on achieving physical greatness. 

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?
The magazine article both informs and entertains the reader as it gives us an insight into a celebrity's lifestyle. It performs some kind of escapism for the reader through the words of Plan B.


3) What codes/conventions of print interviews can you find in the article? 
The article has a image of Plan B in a medium shot, the background and him are shown in even balance. This is the typical shot type that is used in most magazines, and I think that it is emphasising Plan B's dramatic weight loss that he refers to in the article. 

4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?
Plan B's personal experience keeps the reader interested and how it is split into small sections so that it is easy for reader to enjoy without getting bored. 
5) What synergy can you find between this text and the broadcast examples we have studied so far?
There is synergy between this interview and the Radio Interview with Fearne Cotton, they both focus on Plan B as a person and his life rather than the music and his film career 

http://www.nme.com/news/plan-b/62907

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

The core demographic would be the young adult market, aged between 15-30. I think in terms of psychographics, the magazine would appeal to explorers as the magazine focuses on individualism.

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?

Yes, this article creates a personal relationship between the audience as he mentions his past as a child living in the suburbs of Britain, which will appeal to the younger demographic and therefore encourage them to then go watch the film.

3) What codes/conventions of print interviews can you find in the article? 
The two  contradicting images of Plan B could cause some controversy. This is because he is pictured with a cigarette and hoodie in one, which is stereotypically a negative image of the youth, and then suited and booted in the next. This could show the younger audience that change is possible.

4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?
Again, I think the fact that Plan B talks about his childhood etc makes the reader more intrigued therefore they carry on reading as his childhood is very interesting. He also talks about his political views and also links what he is saying to the movie, which therefore encourages the readers to go watch the movie. 
5) What synergy can you find between this text and the broadcast examples we have studied so far?
There is this cross promotion between the music and the film for ill Manors and the fact that he is being featured in a music magazine which therefore makes readers interested in his music.

http://www.theguardian.com/music/2012/jun/07/plan-b-love-directing-art-lives

A typical Guardian audience may be quite a young one/ urban. The psychographic may be more suited to explorers as well so the paper isn't necessarily  targeting anyone mainstream. It would appeal to both males and females, at a 60/40 male to female percentage, it would range from 16-40 year old readers who are in ABC1 clerical groups. It would also appeal to reformers and succeeders as they would be ones who want to seek control and aspire to reach high goals and also those who are willing to seek enlightenment in order for personal growth.

• Does it do more then entertain/ what is the audience appeal?

As the Guardian is more a of left wing tabloid newspaper it's intentions of this type of film genre would be quite negative and this article does not entertain but inform, but it informs and gives off only a one sided negative opinion in which shorthand stereotypes are used to give off a negative representation of lower class people.

• codes/conventions of print interview?

Like most newspaper articles, there isn't any evident question and answer formats but it seems like one long piece of text with more sophisticated language used in comparison to other magazines. 

http://www.dailymail.co.uk/tvshowbiz/reviews/article-2156210/Rapper-Plan-Bs-film-debut-Ill-Manors-awful-contemplate-Plan-C.html

1. The daily mail would target mainly middle class people who are around the ages of middle-aged, they would politically be right winged. The psychographic group would be succeeder's as they are more likely to have a middle class status or higher in society.

2. The article is mocking the film and has a very negative view on it. The film is described as being a very bad EastEnders episode, the article itself is causing a moral panic about people who are living on council estates and completely getting rid of the initial message Plan B set out. 

3. The article is set out to be a mockery and made to be a big joke, the film is almost described as being a comedy sketch rather than talking about the issues that Plan B is trying to tackle with the youth.

4. The audience would be right wing so probably in favour of the conservative party, they would be more interested in the negative things that the article talks about rather than talking about Plan B and his intentions. 

5. The synergy that we can see is having the trailer in the article for the audience to see, even though this was there to be used to mock the actual film itself it could promote a niche audience who disagree with this and end up watching the film instead. 

Ill Manors broadcast: music video analysis

Media forms
How is it common of a song video? 

The conventions in Plan B's music video all include those that we'd clearly companion with a mean track video. those include such things as fast tempo modifying and beat matching, which create target audience interest. the quick pace additionally complements the fast judgement that society have on those younger people. on this unique video, a real life scenario takes region which could be very symbolic as the equal aspect happens in his song video. notwithstanding this, the acting is not playing around as additionally they use the London Riots to get their points across. The artist being the primary protagonist is likewise some other common function of a track video, in this example Plan B, who we see most of in the video. a number of the characters within the movie also seem and make cameos inside the movie, which in turn promotes the movie even further. The music video is used to present out a sturdy message about youths that live on council estates, that's proven by using the powerful lyrics which might be stated within the video. This nearly gives it an detail of a someone, Plan B in this situation, telling the target market a tale via his phrases and how they link with in what is going on inside the video. the usage of direct address may be very effective within this video, as a viewer, we are more engaged inside a video if we experience as although we're at once spoken to, which makes the video all the greater effective and all of the greater captivating. The scenes which might be featured in the video fit the representations which might be made via the lyrics of the tune. London is shown as being very dark and occasionally cruel, which represents people that stay in London in a opportunity stereotype. It does now not show London as being a rich, capitalist city, that is typically represented. this could had been performed intentionally, to maybe emphasise Plan B's feelings and views toward the decrease-instructions.

Media Representations
How does it represent the London riots/rioters?

It represents the London Rioters as  and excessively threatening which therefore may additionally motive the photograph of Londoners to be of the equal illustration. This terrible illustration of London demanding situations the typical representation of London being a elegant wealthy town. It also indicates an opportunity representation of the police as they are seen as violent and competitive and indicates the London police to be corrupted and therefore supports Perkins idea that stereotypes may be changed. but you could say that due to the fact the rioters are all visible as young humans, which again produces a negative representation of young humans and consequently confirms the stereotype that younger people are rebels and violent. This therefore reinforces the stereotype that younger human beings are dangerous. This also helps Medhursts' theory because the target audience can without delay link the concept of youths to the riots. The mise-en-scene indicates most of the people carrying tracksuits and hoodies which consequently represents gown in a negative way as target market members might confirm the stereotype that younger humans in a hood are risky.  The manner wherein the rioters act turned into intentionally in order to make a point and to combat for what they believed in. the harmful of automobiles, the smoking and the fires show that they've no 'manors', and therefore holds a reference to the name of the song: 'Ill Manors'. It also conveys the fright that that Britain's citizens felt when they saw what become happening, as harmless humans have been being endangered because of the misjudgments of the politicians and British government.


Media Audiences
What audience pleasures does the music video provide?

The video may additionally offer target audience pleasures inside the scenes where the police are conveyed to be inferior and less powerful than the youngsters. as the primary concept of young adults disliking police and the colossal hatred toward them for many elements together with stereotyping and racism; there are scenes in which the police are outnumbered and are visible less dominant. those scenes would be wonderful to the younger audiences of the video as it shows a few sort of pattern closer to similar a long time and youth hating at the neighborhood authority. The scenes wherein the police are attacked could play a big role in presenting target market satisfaction and humour within the target market's attitude. a few audiences, in particular the older era or people from an awful lot wealthier backgrounds, might use it for academic functions as this acts as poverty tourism and teaches humans what's without a doubt like to be a part of the kids lifestyle that is in deprived regions of London. however, some target audience individuals could watch the video honestly due to the fact they prefer Plan B as an artist and like the manner his tune sounds and would therefore use it for pride as opposed to for academic functions. 


Media institutions

The video helps promote the movie via the same name. Likewise, the shorthand for identification (Medhurst) accentuates the scenes that could arise in the film. This promotes the film as for the people who have been thru the riots might want to peer how they have been represented as, and whether their stereotype is being subverted or reinforced. additionally, the truth that the characters make appearances/cameos inside the track video promotes the film as well. The truth that the soundtrack is used both in the film and in the trailer enables it sell each other, which hyperlinks with the idea of synergy and move advertising.  moreover the reality that Plan B himself is directing the movie and appears in both the trailer and the movie, which he performs the soundtrack to in each, again move promotes itself as enthusiasts of Plan Bs track, once hearing his album, could then cross watch the movie. This would be the same for film enthusiasts as target market members can also see the movie first being promoted on Twitter, Instagram and different social networking structures and might consequently find approximately the track video.


ill Manors (album) is a soundtrack recorded by means of Ben Drew, additionally known as the song personality: Ben Drew. The album changed into launched in 2012, under the label Warner Bros united kingdom. The album became produced by using Plan B himself and Al Shux, a songwriter from London who has labored with artists including Jay Z and Lana Del Ray. The album is particularly a hip-hop and rap styled genre, but functions a group of grime and electronica

learner response

3. The illustration of own family inside the film is they're represented as a unit and are liable for the decisions every family member makes. moreover family in this film are represented as very gender-biased within the feel that is seen that the male figure is the only who's making the decision not to put on a seat belt and he in the long run has the strength to achieve this while if it became the girl alternatively their might were sturdy appeals from the male figure, this is an example of stereotypes in society. 

furthermore the own family in this movie are represented as Caucasian, and this may also characterize the problems illustrated in society and there could can be hints Caucasian are represented as the 'best own family' and have the great installation to be an appropriate function models. 

On the nutshell I experience the representation of circle of relatives in this film may also be destructible in the feel that it suggests the daughter and mother saving the father, so this may suggest the circle of relatives bond is difficult to break.

Ill Manors broadcast: TEDx lecture

Key points about ill manors

• No respect for Authority
• Ignored by Society
• Raised by music; Grime and Underground Rap
• Conscious Rap
• Broken Families and Broken Mentalities 
• Encouragement and Motivation
• Chav: Council Housed and Violent
• Media apparently' demonise' the youth
• 
  

What are Plan B's beliefs/politics? What are his values/ideologies?

Plan B strongly believes that the youth are undermined and are represented to be violent and dangerous people due to their underclass background in society. He is against the government and their policies stating that they are not doing enough to keep kids off the street by closing down youth centres. He believes that all kids should be treated equally, whether they come from a council estate or mansion, or whether they were lucky enough to be born into a caring family or were unlucky to be born into a dysfunctional family. His ideology stems from his past experiences growing up within a dysfunctional family, and being kicked out of school. The word 'chav' used to mean something affectionate to him but now is used to label and demonise the people that live on council estates and he feels strongly about the fact that it is almost like classism opposed to racism.


Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films?

I would say that the target audience for the TEDx lecture is mostly middle aged adults that are from a middle class background. People who would be more willing to invest their money,effort and time into the youths. Perhaps people between the ages of 20-35 as they understand the issues the youth face. According to the psychographic groups this would appeal to reformers as they would want to be educated about this topic so they can help youths in deprived situations. This is different to the target audience for the film/music video as it is mainly for the youths that are deprived (working class) or young adults in general.

What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics? 

Plan B says that the media demonises the youth by having false representations or exaggerated versions of stories in newspapers for example. The theory of the hypodermic needle is prominent as it suggests the consumers are being fed this invalid information by opinion leaders, and are falling for it without looking at the source of the issue. This causes moral panics for example the London riots.

ill manors review

director- Ben Drew also known as Plan B
Your Opinion- only know him as a music star, although judging his directing skills it seems he really knows how to detail the plot


Main Stars- Riz Ahmed, Ed Skrein, Lee Allen, Keith Coggins, Nick Sagar
Your Opinion- The notable stars in this movie are Riz Ahmed who has featured in films such as Four Lions and Nightcrawler as well as Ed Skrein who has stared in and is well known for his role in Game of Thrones and will feature in the up-coming movie Deadpool.


Plot- The film focuses on eight core characters, and their circle of violence as they struggle to survive on the streets
Your Opinion- my opinion on the plot is it really depicts the aspects of London in which no one chooses to take note of.


Characters- Ed, played by Ed Skrein, Aaron played by Riz Ahmed, Jake played by Ryan De La Cruz
Your Opinion-The actors in 'Ill Manors' all play a significant part, as it portrays that true tale of gritty a life on an estate in the deep projects of London


Genre- The obvious answer is the genre is crime and drama. This could be suggested from the drugs and violence.
Your Opinion- Ill Manors fits into the crime, drama genre. This is because as well as the dramatic scenes, it also includes sexual and criminal activity, and links to real life issues and events being faced by specific communities across London.


Soundtrack- The soundtrack fits the theme of the film, as gang crime is often linked towards 'rap' in today's society. 
Your Opinion- i feel the sound track created realism and adapted to the scenario of the film very effectively


Audience- According to the BBFC this film is classified as 18 because of its explicit language. 
Your Opinion-I think the target audience is mainly for the younger generation aged 15-25 who may be facing these issues in real life as the stuff Ben Drew depicts in this film is not fantasy tales