MEST1 Section B: Independent case study

The Inbetweeners Movie (2011) - £3.5m budget

The basics

1) What is the name of the film, the director and notable stars?

Ben Palmer
Simon Bird
James Buckley
Blake Harrison
Joe Thomas

2) When was it released?

2011

3) What genre is the film? What are the generic conventions that tell you the film belongs to this genre?
this film is a comedy based film

4) What was the critical reception? What is the film rated on IMDB or Rotten Tomatoes?
73% Metacritic 92% Rotten Tomatoes 8.4/10 IMDB

1) Write a close-textual analysis of the trailer using the MIGRAIN key concepts of Media Studies.
The trailer has the four main characters go on holiday with their same style of clothing and approach to women. The humour comes from the 'lad banter' that we see in the series as well as the trailer which would act as a positive for  the audience. The representation would be quite positively stupid as they involve themselves in silly activity which leads to unethical consequences.

2) Find examples of television promotion on YouTube (adverts, chat shows, ‘red carpet’ interviews etc.) and post them to your blog along with an explanation of how these promote the film.

3) Does the broadcast promotion use stars to create interest in the film?
Each of the characters have their own personalities which still fits the stereotype of these young adult/teens being immature.The genre of the film is comedy, drama and this is evident from the opening scene as we see inappropriate humour. The representation of British youth is what we would expect to see because of the jokes about women and sex
Print


This film poster gives the insight to the names of the main stars, and below their names is the title which could depict each actor plays a big role to the film. Their is also the top saying in which states "out of school. out their league" I think this is a smart title to unfold due to the immaturity in which each character depicts in the film.

This poster gives the audience the impression that the four characters unique characters will on go on a settled holiday. An target market could have the ability to signify this due to the textual content which says 'This summer time' which suggests they may be going on holiday. also, the background includes bars and golf equipment which most in all likelihood could be in Spain in which British people experience visiting inside the summer as a family or as pals who're going to lose their heads. the colours upload to the assumption because they're vibrant and wonderful however intertwine with the dark coloration of pink which implies the characters may be disorientated. further, their apparel is uncommon to a holiday setting which suits well with each of their personalities and sense of dressing as seen inside the show. this would work nicely with the target audience as they might endorse some of the humor will come from their appearance and as its their first time occurring holiday with out mother and father it is able to be comical. The film's emblem is built thru the use of the four principal characters. that is performed through placing them on every piece of advertisement the film has produced. therefore, an target audience could be capable of associate them with the film instantly even when looking the TV show. this is effective because it's easier for the distributors to construct an target audience for the movie as there already is an target audience willing to observe the movie. The brand suggests the movie might be a larger fulfillment than the display as the audience will see the characters in a different environment to the one inside the display. therefore, it implies the film producers have dedicated their lives into the film as they have recorded the movie overseas due to the background.

E-media

There has been a hash tag used for the audiences of the display and movie to feature their mind about the film earlier than its release (#intbetweeners). for instance, on Instagram audiences be capable of view images with the hashtag which will have been associated with the film which provides to the hype over the film. additionally, no Twitter we get a better knowledge of the film's target market as they college students luck on their GCSE outcomes they had been going to get hold of inside the summer time. glaringly this message became geared toward teens who would be around the equal age because the characters from the movie.This enables sell the film because those students mainly folks that are fans of the television collection would sense as though the group cares approximately them and have showed their love thru wishing them properly on their lifestyles changing outcomes. This creates a superb emblem picture for the movie because it implies the people running on the film simply care approximately their enthusiasts and the film isn't simplest being made for the money. I couldn't discover the films website so i have used facebook as a representation of what they might/did contain on their website. There are movies and clips from television series which is synergy between the series and the movie which allows advertising due to the fact enthusiasts of the show would watch the clips and enjoy them. this will result in them trying to observe the movie as they recognise how an awful lot they enjoy the tv series. There are pix from the movie which have a unique appearance to the tv display so audiences can identify the difference between the display and the movie. as an example, snap shots from the film have a brighter more amazing look to symbolise a summer season holiday and tv display might be more stupid representing the characters lives.
Audience

The target market centered for the movie would be teens and slightly older adults (25-35 years of age) as they could be able to relate to the characters extra without difficulty and build a non-public courting. on the demographics this would be C1 and C2 because they could go on a long holiday just like the 4 characters do and stay ordinary, felony and non costly lives. at the pshychographics I consider aspires and explores could watch the film as these companies of people might move on holidays to revel in existence like their role models which could be a similar holiday to the only the characters visited. The move media promoting targets this audience through the usage of era as young humans use it constantly. because of this they could be probable to look the advertisement for the trailer on YouTube and tell their pals about it. consequently, target market and knowledge of the film would be improved via the usage of e-media to catch young people interest. additionally, the channels the movie may be advertised on might be applicable to the audience of their film. as an instance, the ad would most in all likelihood come on at watershed instances on channels: four,E4 ect. For a British target audience the film might pride audiences thru the characters the use of British 'lad banter' because audiences might have the ability to relate and apprehend. For an global target audience, their pleasures from the film would be understanding the ways young British adult males act around each other and girls (British adolescents lifestyle). The audience might also revel in a movie like American Pie as it is also a tv series but it is an American production. It involves excited teens flirting and looking to get a live parents want them to have.

Institution

 Which company distributed the film in the UK? What other films have they distributed? 
The distributors of the film in the UK were Channel 4 and they usually distribute/ promote similar content. This would be shows/films based on comedy like Jimmy Car ans Russel Howard Live. 

What was the budget for the film?
the budget for the film was £3.5 million which is significantly higher than an arthouse film. The Inbetweeners movie was financially successful as their audience was already generated through the television series
 How successful was the film financially? Why do you think this was?

 Was this film more successful in the UK or worldwide/USA? Why do you think this is?
he film was more successful in the UK as this audience would be able to relate to the four characters from the movie. This is because they would understand the British culture and the slang used

 What certificate was the film given (12A, 18 etc.)? What was the reason for this certificate? Is the certification important for this film in terms of targeting its audience? Why?
 It is rated 15 because it does include inappropriate language and fighting but not a lot of it.

Representation
The representation of British children was that they're reckless and immature. this is shown through the quantity of ingesting they consume on the holiday. also, most (if not all) of the children of excursion have been British white humans and that is a real stereotype of younger white humans going to other european nations to birthday party. Perkins' idea tells us the stereotype could be real. The British representations inside the Inbetweeners differs from unwell manors because the Inbetweeners has a more criminal environment than Ill manors. An example of illegal activities in ill manors are the medication, prostitution and guns. whereas The Inbetweeners consists of some violence and sexual scenes but they are not as emphasized or giant as ill manors.