MEST1 Mock exam: learner reponse

1) Type up any feedback or comments from your paper in full (you do not need to write mark/grade if you do not wish to).
- lacks/needs better points
-missing key words in question- narrative?
-also need to introduce case study+ introduce your industry
2) Did you succeed in meeting or exceeding your target grade in AS Media? If not, how many additional marks do you need across Section A and Section B to achieve your target grade?
around 13 marks needed to achieve target grade
3) Read through the mark scheme. Pay particular attention to pages 5-8 that has anticipated content for each of the questions in Section A. How many of these potential points did you make? Did you successfully answer the questions?
4) Which was your strongest question in Section A? Why did you do better in that particular question?
my strongest question was question 3, and i think this question was my strongest as I understand this question better than others and I was able to link the portrayal of men to the trailer.5) Which was your weakest question in Section A? Again, try and identify why this happened. Did you misinterpret the question? Did you run out of time?
my weakest question was question 2, I think with this question I didn't understand the question as thoroughly as other questions, and I didn't make a proper link to the question
6) Rewrite your answer for your weakest question in Section A. This should now be a detailed, three-paragraph 12-mark response.

The link with other brands are used promote call of duty ghosts by linking to different audiences in order to expand the fan base of call of duty ghosts. For example Meagan fox is seen as a popular figure when based around her physical appearance to attract a particular male performance.by using her inclusion in the trailer it is automatically improves the output of the game and this could link to one of Gillian Dyer's brand values of rich and glamorous.

In comparison, the use of Meagan fox in this film is instrumental due to the fan base she has received from her previous movies, and this could link to Meagan fox’s brand as she is a notable Hollywood star, she is adding call of duty ghosts an additional form of promotion.  Meagan fox would appeal to a female fan base, and this could link to Gillian Dyer’s brand value of beautiful women as beautiful women would feel inspired by the fact all it needs is mental intelligence to play this game and indeed nothing else.

More so I feel The setting used of Las Vegas and four males running around having fun suggests the game is about forms a use of relaxation and clarification for males. For example, Las Vegas has had films like Think like a man 2 and The Hangover where males seem to enjoy themselves whilst exploring the suburbs of vegas, and this could ultimately attract an audience  who want to divert themselves from their routine lives and take a visit to this specific area.

7) Now look at the mark scheme for Section B. Did you cover all three media platforms? Did you write about three different films in your essay?

 yes I did cover all three media platforms

MEST1 Section B: Independent case study

The Inbetweeners Movie (2011) - £3.5m budget

The basics

1) What is the name of the film, the director and notable stars?

Ben Palmer
Simon Bird
James Buckley
Blake Harrison
Joe Thomas

2) When was it released?

2011

3) What genre is the film? What are the generic conventions that tell you the film belongs to this genre?
this film is a comedy based film

4) What was the critical reception? What is the film rated on IMDB or Rotten Tomatoes?
73% Metacritic 92% Rotten Tomatoes 8.4/10 IMDB

1) Write a close-textual analysis of the trailer using the MIGRAIN key concepts of Media Studies.
The trailer has the four main characters go on holiday with their same style of clothing and approach to women. The humour comes from the 'lad banter' that we see in the series as well as the trailer which would act as a positive for  the audience. The representation would be quite positively stupid as they involve themselves in silly activity which leads to unethical consequences.

2) Find examples of television promotion on YouTube (adverts, chat shows, ‘red carpet’ interviews etc.) and post them to your blog along with an explanation of how these promote the film.

3) Does the broadcast promotion use stars to create interest in the film?
Each of the characters have their own personalities which still fits the stereotype of these young adult/teens being immature.The genre of the film is comedy, drama and this is evident from the opening scene as we see inappropriate humour. The representation of British youth is what we would expect to see because of the jokes about women and sex
Print


This film poster gives the insight to the names of the main stars, and below their names is the title which could depict each actor plays a big role to the film. Their is also the top saying in which states "out of school. out their league" I think this is a smart title to unfold due to the immaturity in which each character depicts in the film.

This poster gives the audience the impression that the four characters unique characters will on go on a settled holiday. An target market could have the ability to signify this due to the textual content which says 'This summer time' which suggests they may be going on holiday. also, the background includes bars and golf equipment which most in all likelihood could be in Spain in which British people experience visiting inside the summer as a family or as pals who're going to lose their heads. the colours upload to the assumption because they're vibrant and wonderful however intertwine with the dark coloration of pink which implies the characters may be disorientated. further, their apparel is uncommon to a holiday setting which suits well with each of their personalities and sense of dressing as seen inside the show. this would work nicely with the target audience as they might endorse some of the humor will come from their appearance and as its their first time occurring holiday with out mother and father it is able to be comical. The film's emblem is built thru the use of the four principal characters. that is performed through placing them on every piece of advertisement the film has produced. therefore, an target audience could be capable of associate them with the film instantly even when looking the TV show. this is effective because it's easier for the distributors to construct an target audience for the movie as there already is an target audience willing to observe the movie. The brand suggests the movie might be a larger fulfillment than the display as the audience will see the characters in a different environment to the one inside the display. therefore, it implies the film producers have dedicated their lives into the film as they have recorded the movie overseas due to the background.

E-media

There has been a hash tag used for the audiences of the display and movie to feature their mind about the film earlier than its release (#intbetweeners). for instance, on Instagram audiences be capable of view images with the hashtag which will have been associated with the film which provides to the hype over the film. additionally, no Twitter we get a better knowledge of the film's target market as they college students luck on their GCSE outcomes they had been going to get hold of inside the summer time. glaringly this message became geared toward teens who would be around the equal age because the characters from the movie.This enables sell the film because those students mainly folks that are fans of the television collection would sense as though the group cares approximately them and have showed their love thru wishing them properly on their lifestyles changing outcomes. This creates a superb emblem picture for the movie because it implies the people running on the film simply care approximately their enthusiasts and the film isn't simplest being made for the money. I couldn't discover the films website so i have used facebook as a representation of what they might/did contain on their website. There are movies and clips from television series which is synergy between the series and the movie which allows advertising due to the fact enthusiasts of the show would watch the clips and enjoy them. this will result in them trying to observe the movie as they recognise how an awful lot they enjoy the tv series. There are pix from the movie which have a unique appearance to the tv display so audiences can identify the difference between the display and the movie. as an example, snap shots from the film have a brighter more amazing look to symbolise a summer season holiday and tv display might be more stupid representing the characters lives.
Audience

The target market centered for the movie would be teens and slightly older adults (25-35 years of age) as they could be able to relate to the characters extra without difficulty and build a non-public courting. on the demographics this would be C1 and C2 because they could go on a long holiday just like the 4 characters do and stay ordinary, felony and non costly lives. at the pshychographics I consider aspires and explores could watch the film as these companies of people might move on holidays to revel in existence like their role models which could be a similar holiday to the only the characters visited. The move media promoting targets this audience through the usage of era as young humans use it constantly. because of this they could be probable to look the advertisement for the trailer on YouTube and tell their pals about it. consequently, target market and knowledge of the film would be improved via the usage of e-media to catch young people interest. additionally, the channels the movie may be advertised on might be applicable to the audience of their film. as an instance, the ad would most in all likelihood come on at watershed instances on channels: four,E4 ect. For a British target audience the film might pride audiences thru the characters the use of British 'lad banter' because audiences might have the ability to relate and apprehend. For an global target audience, their pleasures from the film would be understanding the ways young British adult males act around each other and girls (British adolescents lifestyle). The audience might also revel in a movie like American Pie as it is also a tv series but it is an American production. It involves excited teens flirting and looking to get a live parents want them to have.

Institution

 Which company distributed the film in the UK? What other films have they distributed? 
The distributors of the film in the UK were Channel 4 and they usually distribute/ promote similar content. This would be shows/films based on comedy like Jimmy Car ans Russel Howard Live. 

What was the budget for the film?
the budget for the film was £3.5 million which is significantly higher than an arthouse film. The Inbetweeners movie was financially successful as their audience was already generated through the television series
 How successful was the film financially? Why do you think this was?

 Was this film more successful in the UK or worldwide/USA? Why do you think this is?
he film was more successful in the UK as this audience would be able to relate to the four characters from the movie. This is because they would understand the British culture and the slang used

 What certificate was the film given (12A, 18 etc.)? What was the reason for this certificate? Is the certification important for this film in terms of targeting its audience? Why?
 It is rated 15 because it does include inappropriate language and fighting but not a lot of it.

Representation
The representation of British children was that they're reckless and immature. this is shown through the quantity of ingesting they consume on the holiday. also, most (if not all) of the children of excursion have been British white humans and that is a real stereotype of younger white humans going to other european nations to birthday party. Perkins' idea tells us the stereotype could be real. The British representations inside the Inbetweeners differs from unwell manors because the Inbetweeners has a more criminal environment than Ill manors. An example of illegal activities in ill manors are the medication, prostitution and guns. whereas The Inbetweeners consists of some violence and sexual scenes but they are not as emphasized or giant as ill manors.

March PPE: learner response tasks

learner response for question 4-



Which was your strongest question? Why did you do better in that particular question?

my strongest question was question 2 as we were discussing about media audiences and there are different aspects to talk about as considerably the question is asking for peoples views on disabilities


Which was your weakest question? Again, try and identify why this happened. Did you misinterpret the question? Did you run out of time?

I think my weakest question was question 4 as I didn't go into a specific amount of detail and I didn't link it to the question in the way in which I was supposed to. From my view I think I misinterpreted the question but I did.I feel I did rush the question as I don't feel I got the clear understanding of the question.


In the trailer I feel the use of the build up and preparation for the paralympic games are represented as much anticipated and international sporting event which is a in demand event. In contrast the use of build up and preparation for this games could link to the shots of the athletes training as intergalactic elites. By using these images, an alternative representation is also created of the Paralympics of it being exciting and a powerful event which defies the typical stereotypes of the Paralympics being not as competitive compared to the Olympics. Positive stereotypes are reinforced as the Paralympics are instead represented in a more positive light i.e. edgy and gritty with determined athletes.

MEST1 Section B: Institution research

Ill Manors: Funding and production budget
What was the estimated budget for Ill Manors?
£100,000

Where did the money come from? List the different organisations and companies that contributed funding to Ill Manors.
He was refused funding as he was an inexperienced director. To gain the necessary experience, Plan B wrote and directed his own short film Michelle in 2008 which was financed by himself with £4000 from the remaining recording advance from his record label and an inheritance from his grandfather


How did the Ill Manors budget compare to a Hollywood blockbuster such as Skyfall?
An Hollywood blockbuster has its budget in its millions,such as Skyfall which has a budget of $150–200 million. This is due to the production company that each film is with, in this case it would be Eon productions.


A Field In England: Funding and production budget
What was the estimated budget for A Field In England?
£300,000

Why did A Field In England manage to secure a higher budget than Ill Manors?Ben Wheatley is an established director where as Ben Drew was not. Ill Manors was Ben's first film and he was viewed as a inexperienced director, whereas prior to A Field in England Ben Wheatley had directed other successful films.

Where did the money come from?
Film 4 fully financed the whole film.
Film London and Microwave Film
Ill Manors was created partly thanks to Film London and Microwave Film. Revise the key details from your MEST2 research by answering the following questions:

What is Film London and why does it exist?
Film London is a non for profit agency which is primarily supported by national and regional Government. Film London exists "to ensure that the Capital is a thriving centre for creative industries sector that enrich the city's businesses and its people". Film London focuses of finding new talent in directors and helps them to produce there first feature film.


What is the purpose of Microwave Film?The purpose of Microwave is to help fund films. They also give development and mentoring support to all of the short-listed projects. Microwave aims to support bold and surprising films that will excite audiences and contribute to the rich landscape of British film.


Choose one film funded by Microwave film and explain how it compares to Ill Manors (similarities and differences)Another film funded by Microwave films is Shifty. The similarities include; both involve drugs, targets urban youth demographics, both focus on a social issue, star the same actor. Differences include; smaller cast, focuses on two main protagonists, Shifty has a humour element to it.


Vertigo Films and Warp Films
Your BFI Study Day on UK cinema focused on two important production companies in the British film industry: Vertigo Films and Warp Films. Revise what you learned on the trip by answering the following questions:

What are the most successful films Vertigo Films has been involved in?
The most successful films Vertigo Films have been involved with include; The Football Factory, Its All Gone Pete Tong, London to Brighton, Pudsey the dog: The Movie

Why do you think those films were successful with their audience?
Vertigo took fresh and original ideas that made the films unique to watch for audiences.

What different film genres has Vertigo Films worked with?
Crime, sport, drama, comedy.

Where did Warp Films start out?Warp films started out as a off shoot electric music label, Warp was already established as Warp X developing low budget films and grew based on a bedroom producer ethos.

What are the most successful films produced by Warp Films?

The most successful films include; Dead mans shoes, '71, The Last Panthers, Snowtown.


How have Warp Films helped to develop new talent in the film industry?Warp Films have helped to develop new talent by running on a bedroom producer ethos. They look out of amateur film makers know how to support creative people and deliver visionary TV drama.

What titles have Vertigo and Warp Films produced that are similar to Ill Manors? Explain the similarities - it could be in terms of audience, location, content or genre.
I would consider the film '71 as similar to Ill Manors. The similarities include; in terms of their genre, both are crime and violent related films, both focus on a social issue, both trying to send a message to the audience.

Certification: BBFC
One final aspect of institution is the certificate a film is awarded for exhibition. This is decided by the British Board of Film Classification. Revise the key details regarding the BBFC from your MEST2 research by answering the following questions:


How does the certification process work at the BBFC?
A group of examiners sit down to watch the film and they rate it against the following three checklist points; general context - plot, characters, outline of individual scenes, timings of key moments, including camera angles, type of shots, on- and off-screen moments and bad language, sex and drug references.

Belief concerning the certificate of Ill Manors (18 certificate). What is deemed suited for an 18 certificates? 

Explanations that are perfect in a 18 certificate film include; 

Very powerful violence

ordinary robust language (e.G. 'f***') and / or very robust language (e.G. ‘c***’)

powerful portrayals of sexual undertaking

Scenes of sexual violence

strong horror

strong blood and gore

real intercourse (in some instances)

Discriminatory language and behaviour

what's the change between a 15 certificates and an 18 certificate? The change between the 18 certificates and 15 certificates is that movies rated 15 have restrictions as to how a lot of the above may also be proven and some of it cannot be proven at all. 15 certificates are suitable for people 15 years of age and over. 

Why was Ill Manors given an 18 certificate? How might this have affected the Ill Manors target viewers and business success?Unwell Manors was once given an 18 certificate since the film includes robust language which were delivered with aggression and violence. For this reason, exceeding the guidelines for the 15 certificate. This could have affected the film as it was precise at a moderately more youthful audience but they don't have been ready to see it on the cinema. However, regardless of this it failed to result its commercial success.

What was the certificate for A Field In England? Why was this certificate awarded?
The film contains very strong language throughout, there are scenes of fighting, including shooting, graphic images, sex references, and uses of drugs.

What are the advantages and disadvantages for a film in being given an 18 certificate?
Films given a 18 certificate could limit the success and profitability of the film as when released in cinemas, younger audiences would not be able to see it.

A Field In England: the appeal of arthouse film

What are some of the suggested audience pleasures for arthouse film?

The art cinema is much less involved with action than response; it is a cinema of psychological effects looking for their explanations. Arthouse movie is strongly narrative driven and persona pushed where as Hollywood film is purely entertainment. Although some arthouse movies are overseas, Bourdieu prompt that having cultural competences to read difficult texts offers the individual cultural capital.

Why do some audiences struggle with arthouse film? Refer to some media theory here (there are some important media theories discussed in the article itself).

Arthouse film is extra creative instead commercial in personality, which makes it much less appealing to mainstream audiences. As a result of some films being foreign, the usage of subtitles can also be an irritant to some viewers, might be probably the most working class audiences. David Bordwell suggested that 'the art cinema is much less concerned with motion than reaction; it is a cinema of psychological effects in search of their causes'. So the producers of artwork cinema will not be in the trade of constructing it convenient for audiences to learn the movie.

To what extent is arthouse film only for the middle classes and older audiences? 

Why might this be the case?
According to Bourdieu, having such ‘cultural competences’ to read difficult texts gave the individual cultural capital and is one of the ways in which social class is emphasised. Therefore, because arthouse film is considered so highbrow and film that has a deeper contextual meaning, which people with cultural capital can understand, it appeals to middle class audiences more. In terms of the older audiences ,you would say that considering the fact that arthouse film is almost always documentaries or movies that are viewed a section of 'artwork' or visually appealing, it suits their interests greater than any individual from a more youthful generation. 

What type of audience would A Field In England appeal to?

I think that it is targeted on the older generation because of the surroundings of the seventeenth century and the usage of the black and white filming. In phrases of demographics it will appeal to extra of a middle class, ABC1 audience. Nevertheless, you might argue that it would appeal to the younger audience as there's use of medications, which is stereotypically linked with the more youthful new release nowadays.

1) The British film industry: Media Factsheet questions
2) Institutional context of the British film industry: Factsheet questions
3) Ill Manors: film review
4) Ill Manors: trailer analysis
5) Ill Manors: music video
6) Ill Manors: TEDx lecture
7) Ill Manors: broadcast platform concluded
8) Ill Manors: print platform (newspaper interviews)
9) Ill Manors: print branding
10) Ill Manors: e-media Tag London campaign
11) Ill Manors: e-media social networking research
12) Ill Manors: official website analysis
13) A Field In England: reading, research and questions
14) Ill Manors & A Field In England: institution research

MEST1 Section B: A Field In England

A film distributor’s marketing campaign is very significant to the films success as without effective distribution, film product rarely finds an audience.

The distributor’s challenge for a film launch can thus be crudely summarised as:
1. identifying the film’s audience
2. estimating revenue potential across all platforms
3. building awareness and maintaining interest
4. persuading exhibitors to present the film
5. persuading the audience to watch it.

This campaign is complex and costly work, involving thorough research and creativity. A Field in England’s unique approach to distribution certainly generated media interest and debate. clearly A Field in England is offering a first glimpse into the future for certain kinds of film. A Field in England added value to its purchase by having a live Q&A event followed the Ritzy Picturehouse screening in Brixton, London and was shown live to the other Picturehouse venues. A Field in England made a comfortable £21,399 over its opening weekend and played to sold-out crowds at some key inner-city venues. A Field in England was also the number one trending topic on Twitter.

How was A Field In England’s release different to typical film releases?

It was different as it used a simultaneous release – in cinemas, on DVD and all the rest- instead of a staggered release.

What are the advantages to releasing the film across all platforms on the same day?
The advantages is that it creates controversy and hypes up the films release as it is different to the mainstream/typical way of releasing a film. This means that audiences will find this interesting and either watch it at the cinema or buy it on DVD or Blu-ray or even on TV.
What are the disadvantages to this approach?
The disadvantages is that the audience wont react to its controversial release as planned and resort to a cheaper way of watching the film, such as TV, therefore the film wont make as much profit/revenue as people wont go and watch it at the cinema or buy it on dvd etc.
What target audience would A Field In England be aimed at? Demographics and Psychographics.
The target audience would be mainly middle-class as it is an independent art house film which attracts an ABC1 type of audience. In terms of psychographics groups succeeder's would be attracted to this film as they are part of a higher management.