1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
The target audience is mostly male, aged 17-50. The fact they are focusing on Ben Drews weight loss links to the magazine stereotypes typically as the men's health magazine focuses on the health and fitness of particular individuals and offers techniques on achieving physical greatness.
2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?
The magazine article both informs and entertains the reader as it gives us an insight into a celebrity's lifestyle. It performs some kind of escapism for the reader through the words of Plan B.
3) What codes/conventions of print interviews can you find in the article?
The article has a image of Plan B in a medium shot, the background and him are shown in even balance. This is the typical shot type that is used in most magazines, and I think that it is emphasising Plan B's dramatic weight loss that he refers to in the article.
4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?
Plan B's personal experience keeps the reader interested and how it is split into small sections so that it is easy for reader to enjoy without getting bored.
5) What synergy can you find between this text and the broadcast examples we have studied so far?
There is synergy between this interview and the Radio Interview with Fearne Cotton, they both focus on Plan B as a person and his life rather than the music and his film career
http://www.nme.com/news/plan-b/62907
1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
The core demographic would be the young adult market, aged between 15-30. I think in terms of psychographics, the magazine would appeal to explorers as the magazine focuses on individualism.
2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?
Yes, this article creates a personal relationship between the audience as he mentions his past as a child living in the suburbs of Britain, which will appeal to the younger demographic and therefore encourage them to then go watch the film.
3) What codes/conventions of print interviews can you find in the article?
The two contradicting images of Plan B could cause some controversy. This is because he is pictured with a cigarette and hoodie in one, which is stereotypically a negative image of the youth, and then suited and booted in the next. This could show the younger audience that change is possible.
4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?
Again, I think the fact that Plan B talks about his childhood etc makes the reader more intrigued therefore they carry on reading as his childhood is very interesting. He also talks about his political views and also links what he is saying to the movie, which therefore encourages the readers to go watch the movie.
5) What synergy can you find between this text and the broadcast examples we have studied so far?
There is this cross promotion between the music and the film for ill Manors and the fact that he is being featured in a music magazine which therefore makes readers interested in his music.
http://www.theguardian.com/music/2012/jun/07/plan-b-love-directing-art-lives
A typical Guardian audience may be quite a young one/ urban. The psychographic may be more suited to explorers as well so the paper isn't necessarily targeting anyone mainstream. It would appeal to both males and females, at a 60/40 male to female percentage, it would range from 16-40 year old readers who are in ABC1 clerical groups. It would also appeal to reformers and succeeders as they would be ones who want to seek control and aspire to reach high goals and also those who are willing to seek enlightenment in order for personal growth.
- Does it do more then entertain/ what is the audience appeal?
As the Guardian is more a of left wing tabloid newspaper it's intentions of this type of film genre would be quite negative and this article does not entertain but inform, but it informs and gives off only a one sided negative opinion in which shorthand stereotypes are used to give off a negative representation of lower class people.
- codes/conventions of print interview?
Like most newspaper articles, there isn't any evident question and answer formats but it seems like one long piece of text with more sophisticated language used in comparison to other magazines.
http://www.dailymail.co.uk/tvshowbiz/reviews/article-2156210/Rapper-Plan-Bs-film-debut-Ill-Manors-awful-contemplate-Plan-C.html
1. The daily mail would target mainly middle class people who are around the ages of middle-aged, they would politically be right winged. The psychographic group would be succeeder's as they are more likely to have a middle class status or higher in society.
2. The article is mocking the film and has a very negative view on it. The film is described as being a very bad EastEnders episode, the article itself is causing a moral panic about people who are living on council estates and completely getting rid of the initial message Plan B set out.
3. The article is set out to be a mockery and made to be a big joke, the film is almost described as being a comedy sketch rather than talking about the issues that Plan B is trying to tackle with the youth.
4. The audience would be right wing so probably in favour of the conservative party, they would be more interested in the negative things that the article talks about rather than talking about Plan B and his intentions.
5. The synergy that we can see is having the trailer in the article for the audience to see, even though this was there to be used to mock the actual film itself it could promote a niche audience who disagree with this and end up watching the film instead.
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