Ill Manors broadcast: TEDx lecture

Key points about ill manors

• No respect for Authority
• Ignored by Society
• Raised by music; Grime and Underground Rap
• Conscious Rap
• Broken Families and Broken Mentalities 
• Encouragement and Motivation
• Chav: Council Housed and Violent
• Media apparently' demonise' the youth
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What are Plan B's beliefs/politics? What are his values/ideologies?

Plan B strongly believes that the youth are undermined and are represented to be violent and dangerous people due to their underclass background in society. He is against the government and their policies stating that they are not doing enough to keep kids off the street by closing down youth centres. He believes that all kids should be treated equally, whether they come from a council estate or mansion, or whether they were lucky enough to be born into a caring family or were unlucky to be born into a dysfunctional family. His ideology stems from his past experiences growing up within a dysfunctional family, and being kicked out of school. The word 'chav' used to mean something affectionate to him but now is used to label and demonise the people that live on council estates and he feels strongly about the fact that it is almost like classism opposed to racism.


Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films?

I would say that the target audience for the TEDx lecture is mostly middle aged adults that are from a middle class background. People who would be more willing to invest their money,effort and time into the youths. Perhaps people between the ages of 20-35 as they understand the issues the youth face. According to the psychographic groups this would appeal to reformers as they would want to be educated about this topic so they can help youths in deprived situations. This is different to the target audience for the film/music video as it is mainly for the youths that are deprived (working class) or young adults in general.

What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics? 

Plan B says that the media demonises the youth by having false representations or exaggerated versions of stories in newspapers for example. The theory of the hypodermic needle is prominent as it suggests the consumers are being fed this invalid information by opinion leaders, and are falling for it without looking at the source of the issue. This causes moral panics for example the London riots.