ill manors trailer review

What are the typical codes and conventions of film trailers - what information is usually provided?
How are trailers distributed? 
How does the Ill Manors trailer use trailer conventions?
Who is the target audience? Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used? Why?How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing?

 1.When watching a film trailer we would expect to see/hear: diegetic and non-diegetic sound. The diegetic sound would be dialogue from the film and non-diegetic would be voice over or music. The music is usually parallel to the scene because the audience need all the clues they can get in the short space to suggests the film's genre. Also, the institutions (producers, distributors) would probably be displayed in the beginning or end of the film. It depends whether the producer is well known enough for their name to go in the beginning by itself. The text/graphics would be able to tell the story or use direct mode of address to obtain and secure the audience's interest. In addition, disequilibrium would be used for the audience to ask questions and keep them thinking about the narrative and possible outcomes. Therefore, this could be a way of making people watch the film as they want to investigate the outcome of the film. Enigma codes would be used to suggest the films narrative and add suspense.

2. Trailers are distributed by using distributors to promote films to cinemas. The distributors logo/name would be advertised in the film posters, trailers, possible website and social networking accounts. Also, the film trailer would be on social network sites and if the producers or famous actors or institutions 'shout the film out' many people would have knowledge of the existing trailer.

3. The Ill Manors trailer uses the reviews from critics in their film in the beginning and middle. We see the famous magazine and internet reviewing company 'Time Out' have a stated quote in the trailer, 'Mens Health' magazine had a quote, FHM magazine had a quote.

4. The target audience for this film would be similar to the people involved in the film. So possibly drug dealers, criminals etc. If we look at the psychographics I would say mainstreamers and strugglers would watch this film due to the criminality of the film. Strugglers are represented as being menaces to society by doing drugs, murders and just simply creating chaos. Mainstreamers would be the young adults following trends so they would most likely watch this film as many other people there age would. Also, because the target age group would be from 18-35 years of age and 70% of males would watch Ill Manors.
There are some suggestions and hints about the narrative in the trailer but because of the its fast pace its difficult for the audience to absorb all the chaos. However, we do see guns, violence, women being treated as objects so from this we can imply that the genre is around crime, action urban British film.
The main stars are in the trailer but before watching the film it may not be obvious who they are. This is because of the fast pace and the audience see many characters in that short space of time. Plan B is the director of the film and he used his songs to be played in the background of the film trailer. This is a great use of synergy to cross promote the film and the song. The narration comes from the song that is being played. Therefore, the audience believe that he is speaking to us only for the trailer when in fact its from a track which is relevant to the trailer and the narrative of the film.

5.The genre of the film, which is a hybrid genre of crime, action drama, has been shown through the use of montage. This is evident in the montage shots of guns prostitutes and violence. Another way in which the genre was shown was through the use of establishing shots of locations Iconic locations in London. An example of this is the establishing shot of a rural estate as well as the big and well established area of London. Furthermore, the use of having this shot reinforces how the media only show the wealthy parts of London and not the council houses that require the most help. This reinforces Plan B's (Ben Drew) ideologies of how London is corrupt and the wealth needs to be redistributed evenly.

The British film industry: institutional context

1) Find Media Factsheet #100 on the British film industry. Save it to USB or email it to yourself so you have access to the Factsheet for homework.

2) Read the whole of Factsheet #100 British film industry

3) What is the 'cultural test' to see if a film counts as British?

4) Complete the task on the Factsheet, researching the films listed and finding out what they score on the cultural test: Sweeney, Attack The Block, The King's Speech, We Need To Talk About Kevin and Skyfall.

5) What is the main problem for the British film industry?

6) What are three of the strengths of the British film industry?

7) What are the two options for the future of the British film industry?

8) In your opinion, which of these two options would best safeguard the future of the British film industry?

What is the 'cultural test' to see if a film counts as British?

The cultural test is a test that the BFI have produced in order for a film to be defined as British. It is divided into four sections and a film must score at least 16 out of 31 in order for the film to be classified as British. The four sections are; cultural context, cultural contribution, cultural hubs and cultural practitioners. 

Sweeney

Financing:£3 million 

Sweeney - 31/31

                    

Attack the Block

Financing: Budget £8 million

 Attack the block - 27/31 

                        

The King's Speech 

Financing: Budget $15 million

 The Kings speech - 27/31

We Need to Talk About Kevin

Financing: Budget $7 million 

We need to talk about Kevin - 10/31

             

Sky fall 

Financing: $150 - 200 million

Skyfall - 27/31

               

                    

What is the main problem for the British film industry?

UK films are made but, in order to get the film exhibited, the film-makers have to sacrifice the distribution rights by selling the film to a distribution company. All revenue from cinema screenings etc. are lost, once sold. American actors are seen as more glamorous than their UK counterparts so a big, Hollywood name is often drafted into the lead role of a film in order to encourage the audience to see it. Despite Britain having many talented production personnel, the lure of better pay and conditions in Hollywood is often too great for them to remain in Britain.

What are three of the strengths of the British film industry?

Richard Curtis, who made Love Actually, grossed billions of dollars worldwide. Also the famous author  J.K Rowling articulated Harry Potter sequels which permitted the BFI to involve themselves in the production of the films which was very successful financially. Love actually produced by Richard Curtis had made much profit worldwide. There are also fine facilities ranging from studios to camera companies which appeal investment from film-makers worldwide. The British film industry too takes 5% of world box-office takings, which is a large amount of for such a small nation. 

What are the two options for the future of the British film industry?

British film makers could rely upon co-productions with American studios to keep the industry going strong. However, the essence the film being 'British' may be lost. 

january assessment: learner response

www- make a couple of valid points on Q2

ebi- you don't even number the questions. this is not acceptable at a-level and you need to seriously reflect weather this is the right course for you.

honestly, the exam came at a wrong timing for me and full effort was not put in order to achieve a minimum grade. Compared to Mr Bush's exam, this exam went horribly wrong.

Mest1 Section B: The British Film Industry

1) Use our brilliant Media Fact sheet archive on the M: drive Media Shared (M:\Resources\A Level\Media Factsheets)to find Media Factsheet #132 on British Film. 

2) Read the whole of Factsheet #132 British Film

3) Write a one-sentence definition of what makes a film British.

4) What is the difference between a Hollywood production context and production context of a British film?

5) When did the James Bond franchise start?

The James Bond franchise began in the 1960s at a time when cultural norms were beginning to shift increasingly.

6) In terms of film censorship and graphic content, what began to change in British film in the 1970s and 1980s?

7) What groups are often represented in British film? Give examples of films these groups feature in.

8) What does the Factsheet suggest might be the audience appeal of British film?

A film qualifies as being British once there is a feeling of 'English contribution' in it, whether that be from it being financed from Britain, it being taped in Britain or there being British performing artists in it to give some examples conceivable things it might contain that go ahead to make it British. 

The distinction between a British creation connection and a Hollywood generation setting is that British preparations frequently depend on a much lower spending plan, character-driven plot furthermore the verbal exchange for the film to achieve individuals. Hollywood is the precise inverse of this, with the movies frequently being very high-spending plan and a dependence on big name vicinity to spread the film to others. 

The James Bond establishment started in the 1960s during a period when social standards were starting to move progressively. 

From a control and realistic substance angle, in the 1970s what was changing was the depiction of sexual substance in which components of it such as sexual brutality was shown at an expanding rate. As far as the 80s, what turned out to be more pervasive were what are alluded to as 'video nasties' with preparations turning out to be progressively brutal and unnecessarily explicit. This influenced control as in the BBFC came to fruition in '85 which guaranteed all movies discharged in the UK be evaluated comparing to a particular age. 

Bunches that regularly highlight in British movies are the adolescent and ladies. Youth for instance, regularly highlight in movies to do with things such as resistance to foundation and savagery, for example, 'A Clockwork Orange' furthermore 'Assault The Block.' For the situation of ladies, there's incessant stereotyping, for example, with the presentation of them being at either one-end of the range - prostitute or virgin. Samples of these are in 'Caretaker McPhee' furthermore 'Admissions of a Window Cleaner.' 


The factsheet proposes that the group of onlookers request of British film originates from that point being real identifiable British components in the film whether that originate from performing artists or areas, additionally and maybe all the more fundamentally, when it concentrates on order with things such as social strife and training.