learner response for question 4-
Which was your strongest question? Why did you do better in that particular question?
my strongest question was question 2 as we were discussing about media audiences and there are different aspects to talk about as considerably the question is asking for peoples views on disabilities
Which was your weakest question? Again, try and identify why this happened. Did you misinterpret the question? Did you run out of time?
I think my weakest question was question 4 as I didn't go into a specific amount of detail and I didn't link it to the question in the way in which I was supposed to. From my view I think I misinterpreted the question but I did.I feel I did rush the question as I don't feel I got the clear understanding of the question.
In the trailer I feel the use of the build up and preparation for the paralympic games are represented as much anticipated and international sporting event which is a in demand event. In contrast the use of build up and preparation for this games could link to the shots of the athletes training as intergalactic elites. By using these images, an alternative representation is also created of the Paralympics of it being exciting and a powerful event which defies the typical stereotypes of the Paralympics being not as competitive compared to the Olympics. Positive stereotypes are reinforced as the Paralympics are instead represented in a more positive light i.e. edgy and gritty with determined athletes.
Monday 21 March 2016
Sunday 13 March 2016
MEST1 Section B: Institution research
Ill Manors: Funding and production budget
What was the estimated budget for Ill Manors?
£100,000
Where did the money come from? List the different organisations and companies that contributed funding to Ill Manors.
He was refused funding as he was an inexperienced director. To gain the necessary experience, Plan B wrote and directed his own short film Michelle in 2008 which was financed by himself with £4000 from the remaining recording advance from his record label and an inheritance from his grandfather
How did the Ill Manors budget compare to a Hollywood blockbuster such as Skyfall?
An Hollywood blockbuster has its budget in its millions,such as Skyfall which has a budget of $150–200 million. This is due to the production company that each film is with, in this case it would be Eon productions.
A Field In England: Funding and production budget
What was the estimated budget for A Field In England?
£300,000
Why did A Field In England manage to secure a higher budget than Ill Manors?Ben Wheatley is an established director where as Ben Drew was not. Ill Manors was Ben's first film and he was viewed as a inexperienced director, whereas prior to A Field in England Ben Wheatley had directed other successful films.
Where did the money come from?
Film 4 fully financed the whole film.
Film London and Microwave Film
Ill Manors was created partly thanks to Film London and Microwave Film. Revise the key details from your MEST2 research by answering the following questions:
What is Film London and why does it exist?
Film London is a non for profit agency which is primarily supported by national and regional Government. Film London exists "to ensure that the Capital is a thriving centre for creative industries sector that enrich the city's businesses and its people". Film London focuses of finding new talent in directors and helps them to produce there first feature film.
What is the purpose of Microwave Film?The purpose of Microwave is to help fund films. They also give development and mentoring support to all of the short-listed projects. Microwave aims to support bold and surprising films that will excite audiences and contribute to the rich landscape of British film.
Choose one film funded by Microwave film and explain how it compares to Ill Manors (similarities and differences)Another film funded by Microwave films is Shifty. The similarities include; both involve drugs, targets urban youth demographics, both focus on a social issue, star the same actor. Differences include; smaller cast, focuses on two main protagonists, Shifty has a humour element to it.
Vertigo Films and Warp Films
Your BFI Study Day on UK cinema focused on two important production companies in the British film industry: Vertigo Films and Warp Films. Revise what you learned on the trip by answering the following questions:
What are the most successful films Vertigo Films has been involved in?
The most successful films Vertigo Films have been involved with include; The Football Factory, Its All Gone Pete Tong, London to Brighton, Pudsey the dog: The Movie
Why do you think those films were successful with their audience?
Vertigo took fresh and original ideas that made the films unique to watch for audiences.
What different film genres has Vertigo Films worked with?
Crime, sport, drama, comedy.
Where did Warp Films start out?Warp films started out as a off shoot electric music label, Warp was already established as Warp X developing low budget films and grew based on a bedroom producer ethos.
What are the most successful films produced by Warp Films?
The most successful films include; Dead mans shoes, '71, The Last Panthers, Snowtown.
How have Warp Films helped to develop new talent in the film industry?Warp Films have helped to develop new talent by running on a bedroom producer ethos. They look out of amateur film makers know how to support creative people and deliver visionary TV drama.
What titles have Vertigo and Warp Films produced that are similar to Ill Manors? Explain the similarities - it could be in terms of audience, location, content or genre.
I would consider the film '71 as similar to Ill Manors. The similarities include; in terms of their genre, both are crime and violent related films, both focus on a social issue, both trying to send a message to the audience.
Certification: BBFC
One final aspect of institution is the certificate a film is awarded for exhibition. This is decided by the British Board of Film Classification. Revise the key details regarding the BBFC from your MEST2 research by answering the following questions:
How does the certification process work at the BBFC?
A group of examiners sit down to watch the film and they rate it against the following three checklist points; general context - plot, characters, outline of individual scenes, timings of key moments, including camera angles, type of shots, on- and off-screen moments and bad language, sex and drug references.
Why was Ill Manors given an 18 certificate? How might this have affected the Ill Manors target viewers and business success?Unwell Manors was once given an 18 certificate since the film includes robust language which were delivered with aggression and violence. For this reason, exceeding the guidelines for the 15 certificate. This could have affected the film as it was precise at a moderately more youthful audience but they don't have been ready to see it on the cinema. However, regardless of this it failed to result its commercial success.
What was the certificate for A Field In England? Why was this certificate awarded?
The film contains very strong language throughout, there are scenes of fighting, including shooting, graphic images, sex references, and uses of drugs.
What are the advantages and disadvantages for a film in being given an 18 certificate?
Films given a 18 certificate could limit the success and profitability of the film as when released in cinemas, younger audiences would not be able to see it.
What was the estimated budget for Ill Manors?
£100,000
Where did the money come from? List the different organisations and companies that contributed funding to Ill Manors.
He was refused funding as he was an inexperienced director. To gain the necessary experience, Plan B wrote and directed his own short film Michelle in 2008 which was financed by himself with £4000 from the remaining recording advance from his record label and an inheritance from his grandfather
How did the Ill Manors budget compare to a Hollywood blockbuster such as Skyfall?
An Hollywood blockbuster has its budget in its millions,such as Skyfall which has a budget of $150–200 million. This is due to the production company that each film is with, in this case it would be Eon productions.
A Field In England: Funding and production budget
What was the estimated budget for A Field In England?
£300,000
Why did A Field In England manage to secure a higher budget than Ill Manors?Ben Wheatley is an established director where as Ben Drew was not. Ill Manors was Ben's first film and he was viewed as a inexperienced director, whereas prior to A Field in England Ben Wheatley had directed other successful films.
Where did the money come from?
Film 4 fully financed the whole film.
Film London and Microwave Film
Ill Manors was created partly thanks to Film London and Microwave Film. Revise the key details from your MEST2 research by answering the following questions:
What is Film London and why does it exist?
Film London is a non for profit agency which is primarily supported by national and regional Government. Film London exists "to ensure that the Capital is a thriving centre for creative industries sector that enrich the city's businesses and its people". Film London focuses of finding new talent in directors and helps them to produce there first feature film.
What is the purpose of Microwave Film?The purpose of Microwave is to help fund films. They also give development and mentoring support to all of the short-listed projects. Microwave aims to support bold and surprising films that will excite audiences and contribute to the rich landscape of British film.
Choose one film funded by Microwave film and explain how it compares to Ill Manors (similarities and differences)Another film funded by Microwave films is Shifty. The similarities include; both involve drugs, targets urban youth demographics, both focus on a social issue, star the same actor. Differences include; smaller cast, focuses on two main protagonists, Shifty has a humour element to it.
Vertigo Films and Warp Films
Your BFI Study Day on UK cinema focused on two important production companies in the British film industry: Vertigo Films and Warp Films. Revise what you learned on the trip by answering the following questions:
What are the most successful films Vertigo Films has been involved in?
The most successful films Vertigo Films have been involved with include; The Football Factory, Its All Gone Pete Tong, London to Brighton, Pudsey the dog: The Movie
Why do you think those films were successful with their audience?
Vertigo took fresh and original ideas that made the films unique to watch for audiences.
What different film genres has Vertigo Films worked with?
Crime, sport, drama, comedy.
Where did Warp Films start out?Warp films started out as a off shoot electric music label, Warp was already established as Warp X developing low budget films and grew based on a bedroom producer ethos.
What are the most successful films produced by Warp Films?
The most successful films include; Dead mans shoes, '71, The Last Panthers, Snowtown.
How have Warp Films helped to develop new talent in the film industry?Warp Films have helped to develop new talent by running on a bedroom producer ethos. They look out of amateur film makers know how to support creative people and deliver visionary TV drama.
What titles have Vertigo and Warp Films produced that are similar to Ill Manors? Explain the similarities - it could be in terms of audience, location, content or genre.
I would consider the film '71 as similar to Ill Manors. The similarities include; in terms of their genre, both are crime and violent related films, both focus on a social issue, both trying to send a message to the audience.
Certification: BBFC
One final aspect of institution is the certificate a film is awarded for exhibition. This is decided by the British Board of Film Classification. Revise the key details regarding the BBFC from your MEST2 research by answering the following questions:
How does the certification process work at the BBFC?
A group of examiners sit down to watch the film and they rate it against the following three checklist points; general context - plot, characters, outline of individual scenes, timings of key moments, including camera angles, type of shots, on- and off-screen moments and bad language, sex and drug references.
Belief concerning the certificate of Ill Manors (18 certificate). What is deemed suited for an 18 certificates?
Explanations that are perfect in a 18 certificate film include;
Very powerful violence
ordinary robust language (e.G. 'f***') and / or very robust language (e.G. ‘c***’)
powerful portrayals of sexual undertaking
Scenes of sexual violence
strong horror
strong blood and gore
real intercourse (in some instances)
Discriminatory language and behaviour
what's the change between a 15 certificates and an 18 certificate? The change between the 18 certificates and 15 certificates is that movies rated 15 have restrictions as to how a lot of the above may also be proven and some of it cannot be proven at all. 15 certificates are suitable for people 15 years of age and over.
What was the certificate for A Field In England? Why was this certificate awarded?
The film contains very strong language throughout, there are scenes of fighting, including shooting, graphic images, sex references, and uses of drugs.
What are the advantages and disadvantages for a film in being given an 18 certificate?
Films given a 18 certificate could limit the success and profitability of the film as when released in cinemas, younger audiences would not be able to see it.
A Field In England: the appeal of arthouse film
What are some of the suggested audience pleasures for arthouse film?
The art cinema is much less involved with action than response; it is a cinema of psychological effects looking for their explanations. Arthouse movie is strongly narrative driven and persona pushed where as Hollywood film is purely entertainment. Although some arthouse movies are overseas, Bourdieu prompt that having cultural competences to read difficult texts offers the individual cultural capital.
Why do some audiences struggle with arthouse film? Refer to some media theory here (there are some important media theories discussed in the article itself).
Arthouse film is extra creative instead commercial in personality, which makes it much less appealing to mainstream audiences. As a result of some films being foreign, the usage of subtitles can also be an irritant to some viewers, might be probably the most working class audiences. David Bordwell suggested that 'the art cinema is much less concerned with motion than reaction; it is a cinema of psychological effects in search of their causes'. So the producers of artwork cinema will not be in the trade of constructing it convenient for audiences to learn the movie.
To what extent is arthouse film only for the middle classes and older audiences?
Why might this be the case?
According to Bourdieu, having such ‘cultural competences’ to read difficult texts gave the individual cultural capital and is one of the ways in which social class is emphasised. Therefore, because arthouse film is considered so highbrow and film that has a deeper contextual meaning, which people with cultural capital can understand, it appeals to middle class audiences more. In terms of the older audiences ,you would say that considering the fact that arthouse film is almost always documentaries or movies that are viewed a section of 'artwork' or visually appealing, it suits their interests greater than any individual from a more youthful generation.
What type of audience would A Field In England appeal to?
I think that it is targeted on the older generation because of the surroundings of the seventeenth century and the usage of the black and white filming. In phrases of demographics it will appeal to extra of a middle class, ABC1 audience. Nevertheless, you might argue that it would appeal to the younger audience as there's use of medications, which is stereotypically linked with the more youthful new release nowadays.
The art cinema is much less involved with action than response; it is a cinema of psychological effects looking for their explanations. Arthouse movie is strongly narrative driven and persona pushed where as Hollywood film is purely entertainment. Although some arthouse movies are overseas, Bourdieu prompt that having cultural competences to read difficult texts offers the individual cultural capital.
Why do some audiences struggle with arthouse film? Refer to some media theory here (there are some important media theories discussed in the article itself).
Arthouse film is extra creative instead commercial in personality, which makes it much less appealing to mainstream audiences. As a result of some films being foreign, the usage of subtitles can also be an irritant to some viewers, might be probably the most working class audiences. David Bordwell suggested that 'the art cinema is much less concerned with motion than reaction; it is a cinema of psychological effects in search of their causes'. So the producers of artwork cinema will not be in the trade of constructing it convenient for audiences to learn the movie.
Why might this be the case?
According to Bourdieu, having such ‘cultural competences’ to read difficult texts gave the individual cultural capital and is one of the ways in which social class is emphasised. Therefore, because arthouse film is considered so highbrow and film that has a deeper contextual meaning, which people with cultural capital can understand, it appeals to middle class audiences more. In terms of the older audiences ,you would say that considering the fact that arthouse film is almost always documentaries or movies that are viewed a section of 'artwork' or visually appealing, it suits their interests greater than any individual from a more youthful generation.
What type of audience would A Field In England appeal to?
I think that it is targeted on the older generation because of the surroundings of the seventeenth century and the usage of the black and white filming. In phrases of demographics it will appeal to extra of a middle class, ABC1 audience. Nevertheless, you might argue that it would appeal to the younger audience as there's use of medications, which is stereotypically linked with the more youthful new release nowadays.
1) The British film industry: Media Factsheet questions
2) Institutional context of the British film industry: Factsheet questions
3) Ill Manors: film review
4) Ill Manors: trailer analysis
5) Ill Manors: music video
6) Ill Manors: TEDx lecture
7) Ill Manors: broadcast platform concluded
8) Ill Manors: print platform (newspaper interviews)
9) Ill Manors: print branding
10) Ill Manors: e-media Tag London campaign
11) Ill Manors: e-media social networking research
12) Ill Manors: official website analysis
13) A Field In England: reading, research and questions
14) Ill Manors & A Field In England: institution research
2) Institutional context of the British film industry: Factsheet questions
3) Ill Manors: film review
4) Ill Manors: trailer analysis
5) Ill Manors: music video
6) Ill Manors: TEDx lecture
7) Ill Manors: broadcast platform concluded
8) Ill Manors: print platform (newspaper interviews)
9) Ill Manors: print branding
10) Ill Manors: e-media Tag London campaign
11) Ill Manors: e-media social networking research
12) Ill Manors: official website analysis
13) A Field In England: reading, research and questions
14) Ill Manors & A Field In England: institution research
Friday 11 March 2016
MEST1 Section B: A Field In England
A film distributor’s marketing campaign is very significant to the films success as without effective distribution, film product rarely finds an audience.
The distributor’s challenge for a film launch can thus be crudely summarised as:
1. identifying the film’s audience
2. estimating revenue potential across all platforms
3. building awareness and maintaining interest
4. persuading exhibitors to present the film
5. persuading the audience to watch it.
This campaign is complex and costly work, involving thorough research and creativity. A Field in England’s unique approach to distribution certainly generated media interest and debate. clearly A Field in England is offering a first glimpse into the future for certain kinds of film. A Field in England added value to its purchase by having a live Q&A event followed the Ritzy Picturehouse screening in Brixton, London and was shown live to the other Picturehouse venues. A Field in England made a comfortable £21,399 over its opening weekend and played to sold-out crowds at some key inner-city venues. A Field in England was also the number one trending topic on Twitter.
How was A Field In England’s release different to typical film releases?
It was different as it used a simultaneous release – in cinemas, on DVD and all the rest- instead of a staggered release.
What are the advantages to releasing the film across all platforms on the same day?
The advantages is that it creates controversy and hypes up the films release as it is different to the mainstream/typical way of releasing a film. This means that audiences will find this interesting and either watch it at the cinema or buy it on DVD or Blu-ray or even on TV.
What are the disadvantages to this approach?
The disadvantages is that the audience wont react to its controversial release as planned and resort to a cheaper way of watching the film, such as TV, therefore the film wont make as much profit/revenue as people wont go and watch it at the cinema or buy it on dvd etc.
What target audience would A Field In England be aimed at? Demographics and Psychographics.
The target audience would be mainly middle-class as it is an independent art house film which attracts an ABC1 type of audience. In terms of psychographics groups succeeder's would be attracted to this film as they are part of a higher management.
Monday 7 March 2016
Ill Manors e-media: Tag London campaign
Summarise the Ill Manors Tag London campaign in 100 of your own words.
How does the Ill Manors Tag London campaign help to promote the film?
What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?
Why might user-generated campaigns like this be more successful than traditional media campaigns?
Choose FIVE of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.
1.The ILL Manors Tag London campaign, is a campaign that puts together both traditional and digital media in order to promote a project. The campaign Tag London works with a company called Powster. The campaign started up a Twitter trend with the hashtag #ILLMANORS in order to help promote the film. They asked people of the public to tweet things to this account and voice their opinions on what they thought of the album. The campaign managed to reach 5,000 entries in the space of five days. The tweets were then projected onto buildings around London, and then put back onto twitter. Furthermore, to help promote the album Atlantic Records teamed up with a live stream production company Love Live to deliver a live stream event of the album launch party to YouTube. The campaign worked closely with Twitter in order to help promote the album using the hashtag #illmanors album. Using Twitter to help promote the album was an ideal platform to reach a socially and politically connected audience.
2.The marketing campaign helped promote the film because it
constantly showed the Ill Manors title this was effective in attracting the audience as they would see some of their own tweets on iconic landmarks, this would also show personal relationships. It was also a good idea as it made use of a social networking site that Ill Manor's core target audience would most likely be using.
3. There is synergy between the tag London campaign and other texts such as the soundtrack of the film and concept of the film. For example, in the tag London campaign video the same soundtrack is used to promote the film. In terms of the concept of the film, there is a link to the political aspect of the film as twitter users are encouraged to voice their views and opinions on the then current climate in the UK after events such as the London riots which is also presented in the film.
4. By having user generated content campaign like this it encourages his fans and different audience into engaging with PlanB which he then promises them that their tweets will be shown in different location within london and other people which makes the audience feel like they are a part of the community and PlanB cares about their opinion. Furthermore, by changing the subject to a political than music or the film it helps him gain more attention for his work and it also enhances the TagLondon campaign which will attract a niche audience.
5."THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS"
This relate to the strugglers and it links to the TEDx lecture as its all based on the fact that the government are the ones that are cutting benefits and closing down government funded youth centres.
"ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS"
This tweet relates to aspirers because they are the young adults that want to get the high end jobs and will be the ones to make the change in the future. It links to Plan B's interview on the Jonathon ross show when he stands against the government stating that they are corrupt.
"LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS"
.
This tweet relates to the Jonathan ross show as he talks about how London as a city is very corrupt and needs change he also says how the government are not doing anything to help the less fortunate.
"@ILLMANORS #ILLMANORS OLYMPICS GONNA LEAVE US WITH A LARGE BILL A LARGE VENUE THAT WILL CLOSE BY THE NXT PROJECT AND IS A TERRORISTS WISH,"
This tweet refers to the psychographic group of strugglers this is because the the Olympic stadium was built next to an estate to try and make South London glamorous instead of paying attention to middle - lower class people who are living in estates.
Sunday 6 March 2016
Ill Manors e-media: website analysis
What examples can you find of the Ill Manors brand on the Ill Manors website homepage screen grab above?
The ill manors logo is seen on the left corner of the website, which is an iconic image as it is seen across many of the different types of media platforms such as the trailer, the album, film posters etc.
How does the website encourage the audience to buy or interact with Ill Manors products?
Look at Plan B's official website. How does it use social media in terms of content and design?
Scroll back through the wall to look at posts from around the release date of Ill Manors. How does this statement on Ill Manors link to other texts we have studied as part of this case study? Do you agree with his claim that he "won't justify" the riots?
In this article we see Plan B's true ideological beliefs being represented and it does not do what we expected. Plan B mainly depicts his views on the riots in a more complex way as he is almost acknowledging the reasons in which why people were rioting and their rage and anger for the government and the lack of opportunities they have.
Why do you think social media is overtaking official websites in terms of film promotion?
I believe that social media is overtaking official websites because nowadays anyone can make a compelling argument over social media whether that is on YouTube or twitter people can express their opinions however outrageous they same, in comparison to a official website where comments are viewed and can be deleted.
How does the website encourage the audience to buy or interact with Ill Manors products?
Things like graffiti would allow viewers to associate their lives with those in the picture because they may use the cans to spray paint walls and damage society and this links to stereotypes in society as it links to a clear image which is viewed clearly by members of society.
Look at Plan B's official website. How does it use social media in terms of content and design?
The website features all its social media links on the top right of the page in addition generally the whole page focuses on links to Plan B himself, his music and most of the links are from Plan B's you tube page which are embedded and ready to watch.
Scroll back through the wall to look at posts from around the release date of Ill Manors. How does this statement on Ill Manors link to other texts we have studied as part of this case study? Do you agree with his claim that he "won't justify" the riots?
Why do you think social media is overtaking official websites in terms of film promotion?
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