Year 12 cover work: Representation

The film that has started discussion on self-perception and female representation is 'The Perfect 14.' It points of interest the exchange in the matter of how ladies are shown in media singularly for the spectator ship of male viewers. 

Laura Mulvey's hypothesis of the female look varies from the male look, as the male look depicts how men are depicted in the media as externalized for the spectator ship of ladies which is a significant option perspective to the more women's activist one with Mulvey's hypothesis. 

As I would like to think, the representation of ladies in promoting can be thought to be entirely deceptive to other ladies, as well as more youthful young ladies who'll unavoidably grow up to trust that what they see is what they're required to seek to be. The media however doesn't as of now highlight ladies as size 14 in light of the fact that they're basically possessed in satisfying the fulfillment of male viewers, sticking to the entire idea that 'sex offers.' 

Representations and the media - exhibits how the way in which something is addressed can change the way we see it with things, for instance, pictures and engravings for used to run with them. With this said photographic craftsmen, news and picture editors can be suggested as "guardians." 

As I would like to think I'd say I'm exceptionally very much aware of how precisely I speak to myself in the media. I realize that touchy and/or private data shouldn't be shared to an open group of onlookers or anybody so far as that is concerned and all in all, that not all that matters ought to be posted online - advanced foot shaped impression. 

The general population that by and large have the greater part of the force in the media are moderately aged white men and in addition Jewish individuals. A champion case of this is Rupert Murdoch, who possesses one of the biggest media aggregates on the planet. With this, these individuals or all the more particularly the demographic in force don't have a tendency to get negative representations showed in the media. For instance generalizations of ethnic minority gatherings like dark individuals tend to significantly more predominant and simpler to consider than that of white individuals. This shows how having force in media can influence representations individuals come to know.

representation

Find a YouTube clip from film or TV and complete the same activity we have just done in class:

White women and White men the representation is dominant as it potrays the the white female protagonist, Black Widow as being the predominent figure in distress as well as potraying Iron Man and Thor as being God like figures. On the other hand, it potrayed Black Widow in an alternative representation as she is an assassin.

3) What stereotypes can you identify in the trailer?

In this scene lady have been spoken to just like the casualties or the maiden in trouble this is clear in the way the mass needed to spare Black Widow. Be that as it may, the predominant generalization of lady have been tested as one of the fundamental heroes is a professional killer with the ability to slaughter a squad of men. This is powerful as it shows how society has evoloved and how lady and men have approach status. Notwithstanding this with Hulk Black widow is seen as a sexual figure or a figure for men to look at.

Index

1) Media consumption audit
2) Reading an image: RBK advert analysis & own choice advert analysis
3) Institution: major media institution research and presentation
4) Institution: brand values
5) Institution: CoolBrands research
6) Narrative: narrative theory YouTube clip analysis
7) Audience: psychographics
8) Audience: audience theory blog tasks/questions
9) Audience: audience theory - dependency theory

dependency theory

Dependency Theory

I think especially in this generation we are exceedingly reliant on the media. I primarily use the media to gain information regarding sports, and i also use the media for entertainment purposes as I have a sky box and I watch different programmes which range from all sorts of genres. I feel we are mainly dependent on the media because of the hype around different products and software and the feeling in which 'if everyone is using social media and information technology on a regular basis, I must also do the same' and this benefits the technological companies as more civilians buy their products, even if they produce a product in which is not particularly perceived as a great product by the public, there sales for the product still remains quite high because of the demand of information technology. From my assessment this has a negative effect on newspaper companies, as in our generation people tend read the latest news through tablets, televisions and other high tech products. Therefore newspaper companies now find it hard to generate the right sales because people now expect to read and generate news for free. My opinion on the article is very plain and simple, in our generation we are so dependent on the internet that to an extent without it we feel like a lost child in a kids park.

Audience: Psychographics

Who you are working with:
sunny
The psychographic group you are researching:
aspirers


Make up their names:

Jeremy and Nicole


Where do they work/study?

jeremy- sales assistant- aspires to be an entrepreneur

Nicole- fashion designer- aspires to own fashion magazine 
What do they do in their spare time?

jeremy- ps4, cooks, book reading
Nicole- window shopping- brand searching connected to her work
Now suggest their media consumption:

Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet? 
tablet users mostly but print during travel
Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?

sky+
 art-house
 cinema
 on demand
 Netflix


E-Media: What technology do they own? What websites do they visit (if any)?

apple users 
twitter, online news
Netflix
tablet users

Survival 4.6 Escape 16.5 Security 0 Status 21.5 Control -20 Discovery -2.2 Enlightenment -16.7

Which makes your main value:	Status	Click to read more
and your secondary value:	Escape	Click to read more

narrative

props character theory

The hero: Batman
The dispatcher/the donor: Commissioner Gordon
The princess: Rebecca 
The villain: The Joker

todorov's equilibrium

equilibrium: the equilibrium is the opening scene of peaceful Gotham city.
disequilibrium: The disequilibrium is the thugs robbing the bank.
New equilibrium: The new equilibrium is at the end when Batman defeats the Joker.

barthes codes 

Action code: The action codes in this are when the thugs are in the car are getting their guns prepared as well as when the man we know something is going to happen that will involve violence and disruption to the city of Gotham.

Enigma code: The enigma code is the masks that the characters are wearing as it gives us no knowledge of their identities and their true intentions, also the man who was standing on the corner with the mask in his hand is shown as mysteriously powerful compared to the other robbers just from his positioning.

barthes codes

• The villain: School boy
• The Donor: The headteachers deputy head
• The Helper: Teachers
• The Hero: The headteacher

There is an action code when one school  boy is about to punch another. there is a sort of a disequilibrium as there is tension.

Roland Bathe:

Enigma code: 

the  'rule' that anyone is allowed to do anything they want because of their personal anger and the thought of them inflicting their pain on others 

Action code:

 the shootings and violence are the action codes. 

Todorov Equilibrium:

Equilibrium: The atmosphere and setting of America before the purge, being to live without this 24 hour rule place by the government.

New Equilibrium: after the purge, when everyone gets back to normal and killing is no longer legal and people can casually carry on living knowing their is some safety provided by the national services.

props character theory

the villain: all the people who seek to take other peoples lives

the donor: the people he is helping are actively also helping in the resolution. 

the princess: the female her sister and the couple that the hero is trying to save. 

the dispatcher: the person who sends them into the task is actually partly the two females granddad and also the hero who finds it in himself to help, on a humanitarian basis.

the hero: the protagonist is the main character, the man helping the group of people survive and assists them in keeping alive.

blog feedback learner response

OBETTO, Lele

WWW: There is some promise in the work you have posted – your RBK 50 Cent analysis contains a couple of good points and your media consumption audit shows you engage with different media platforms.

EBI: However, overall your blog is extremely concerning – mainly due to the sheer amount of missing or incomplete work. You are missing an additional advert analysis of your choice, the institution work is incomplete and you do not highlight or use much media terminology. Your media consumption audit suggest you don’t particularly engage in the media and this will make the highest grades almost impossible to access. Overall, your blog suggests a lack of organisation which is a major worry in Media – the coursework is crucial and this blog suggests you will struggle to manage the workload.

LR: Firstly, complete all the missing work – by Monday. Next, reflect on your first month of AS Media. What is your strongest piece of work so far? What is your weakest? What specific skills or knowledge do you need to develop over the rest of the course?

i would say the first month of media has gone the most efficiently and i have lacked organisation when attempting to complete pieces of homework to a sustainable level. i would say the institution task where we needed to complete and construct a presentation was my strongest task. my weakest piece of work was the introduction to media, and i think i need to develop dyers lines of appeal as this could be a key element when preparing for the exam part of media.

Brand values

brand: premier league

the premier league is a English football association in which 20 refined clubs play each other twice during the period from august to may to determine the outcome winners of the title. The premier league is a hugely supported corporation as it brings the support in England of each club to a maximum high. Games are generally played in the afternoon of Saturdays and Sundays which ensures more of a chance for people to attend if they are holders of tickets.
brand value - elite people or experts
premier league in one word- passionate sporting league with huge support internationally

institution- MTV

The MTV brand is a very visual brand,it comes across side by side with popularity and elite people in terms of entertainment. The entertainment channel have certain brand values which would be about quality, lifestyle and success and personnel. MTV fit into several of Dyer’s lines of appeal: Rich, luxurious lifestyles - aspirational-MTV aspire people to be just like there brand. Self-importance & pride- .Comedy & humour- MTV produce comedic and humorous shows to keep there brand in track with the everyday ongoings.
The MTV brand is about quality with a reality check and ensuring entertainment purposes for the public. 
MTV in one word: Reality.


YouTube is used by millions of people internationally every day and to many, using YouTube is part of their daily routine. It allows people to share interests, talents and social references with the different people and allows them to explore other peoples interests. YouTube fits into Dryers line of appeals such as successful people as there have been many people who are successful uploading videos on to You Tube and earned a living from this and have also been able to pursue their talents as a career through the site. It can also fit into art, culture and history, and comedy and humour as all those aspects are accessible on You Tube. 
YouTube allows the world to share their interests and experiences.
YouTube in one word- distributing

McDonald s is a family restaurant which aims to please everyone with their varied menus and kids meals. They also do provide drive-thru service. In order to keep their line of cheap but effective food interesting, they create American style burgers each week to get people to come more often, or they bring in the monopoly styled competition to get people to buy more of their food for a chance to win prizes. They see themselves as a family restaurant because they create such an atmosphere with their Happy Meals and toys for the kids and a variety of burgers, wraps and salads for adults. 

McDonald's brand is all about happy families with providing cheap but reasonable quality to customers

Mcdonalds in one word- fast food

 costa coffee is the nations favorite coffee shop and the largest and fastest growing coffee shop chain in the UK . they've trained long and hard to be able to serve you there range of magnificent coffees on a regular basis.Its brand values would be about quality, lifestyle and as you can . Costa fits into a few of Gillan Dyer's lines of appeal. Successful careers would be one of them as a lot of costa's customers are middle - aged business men and women. Also elite people as costa's beverages are aimed at middle class people who are relatively wealthy..
  Costa coffee is about good quality beverages.
 costa in one word- superb on the go beverage service

https://docs.google.com/presentation/d/11CNECK8EnBVojs15C5yd2gEJhNIUg6LLyr8LflR2eG8/pub?start=true&loop=false&delayms=3000

 Trinity Mirror PLC - Trinity Mirror prints and distributes thirty-six major newspapers for the UK. The most influential and well known newspaper is the Daily Mirror and its sister paper the Sunday. Trinity Mirror also owns a number of local titles in Northern England and in Surrey and Berkshire, after acquiring a number of titles from the Guardian Media Group in 2010

Viacom - Originally a spin off from CBS corporations created in December 2005. Founded by Tom Frestion and Summer Redstone. The current CEO is Philippe Dauman. It is currently the largest portfolio of ad-supported TV network in the USA

Time Warner- is currently the world's third largest television networks and filmed TV & entertainment company.

News Corporation- is an Australian based company that sells newspapers and owns a vast amount of companies.

The Walt Disney Company- is an huge institution that comprises a variety of broadcast, cable, radio and publishing across two divisions-Disney/ABC television and ESPN.

Vivendi- is a French company that focuses on digital entertainment & telecommunications. 

BSkyB- is a  is a British satellite broadcasting, broadband and telephone services institution



institution feedback-

WWWs-

1. instead of delivering a ordinary,standard expression in our presentation, we were able to bring about enthusiasm through engaging with the class.
2. We ensured that as we were speaking we weren't simply reading off of the board but instead, we were actually addressing the class in a formal manner.
3. We were able to provide a relatively good and unique starter as we chose to do a starter involving a word search which really engaged with the class.

EBIs-

1. We made it clear what exactly the purpose of the word search was and subsequently we could have shortened the length of speech.
2. we were unable to provide a hand-out to our dismay thanks to our missing third group member.
3. if we provided a starter we could have given the audience a better idea about our institution trinity mirror.

• Which daily newspapers (if any) do you read?
• daily mail, the telegraph, the times
• What sections of newspapers do you turn to first, and why?
• I mostly turn to sports as I am interested in the football aspects of the newspaper.
• What sections do you never read, and why?
• one section I never read is health/medicine because it does not concern my interests
• What kinds of stories do you usually read and why?
• football stories mainly because I have a strong interest in football so my main focus when opening the newspaper is reading the football stories.
• Do you, or someone else, buy the newspaper you read?
• members in my family buy the newspaper
• Do you look at the on line versions of any newspapers? Which newspapers? Why do you visit their website and not others?
• yes mainly football related

Magazines

• What magazines (if any) do you buy regularly?  Why
• four four two magazine as the football aspects interest me
• What sections of the magazines do you read and not read, and why?
• mainly health and sport because i am interested in those aspects

Television

• Approximately how many hours a week do you spend watching television?
• 6-hours in a week
• What times of day do you usually watch television
• afternoon
• What programmes do you like best and why?
• csi-new york, csi miami, hawaii five-o, ncis los angeles generally i am a big fan of csi and also football related programmes and a lot of comedy based shows like real husbands of hollywood
• Do you watch alone or with others? If you watch with others, who decides what you will watch?
• csi programmes as mentioned with my mum as were both generally big fans
• Do you watch 'live' TV or on-demand/catch-up? Do you use any other devices to watch TV (such as laptop of tablet?)

Radio

• Do you listen to the radio?
• yes
• If yes, what stations do you like best and why?
• kiss 100 mainly because i am interested in the music they play and like to listen to the conversations of Ricky, Melvin and Charlie.
• Approximately how many hours a week do you spend listening to the radio?
• 5 hours
• What times of the day do you usually listen to the radio?
• every time i enter a car
• Where do you listen to the radio?
• in the house or in the car
• What other activities (if any) do you do whilst listening to the radio?
• mainly reminiscing 

Cinema

• What films have you seen in the cinema in the last month?
• not many apart from straight out of compton
• What films have you seen in other places – for example, through rental, satellite film channels (free or otherwise) or through video-on-demand?
• in terms of genre mainly action and sci-fi films
• Who else watched the films with you?
• other respectable women
• Who decided what films to watch?
• me and the person i was with
• What devices do you typically use to watch films: TV, laptop, tablet, phone etc.?
• cinema or laptop

Online

• How often do you access the internet?
• everyday
• Where do you access the internet?  At home, at college or school, or at work?
• at home and at school
• What are the main sites that you access?
• a lot of generic related websites
• What are the main reasons for accessing these sites – for example, for information, to make purchases, communicate with friends or for entertainment?
• school work and general information 
• What other activities (if any) do you do whilst accessing the internet?
• learning information about things i am generally interested in
• What different devices do you use to access the internet? What is your primary device for accessing the internet?
• tablet, laptop and smartphone
• What social networks do you use regularly (e.g. Twitter, Instagram)? Why do you belong to these networks in particular?
• instagram, snapchat mainly

the use of black illustrates the road to success is always beautiful and he may be suggesting hard work isn't easy. In contrast the the use of the black background and the lighting which makes his face stand out suggests he aims to stand out in his line of business as a rapper, which connotes why he has been so successful. The words "where I am from" could suggest he has come a long way through the struggles of his upbringing and his success is due to perseverance and hard work. The use of the 'fingerprint' background could interpret everybody has there own identity and do not rely on others for there own success.Which could symbolize why every individual has their own fingerprint. The words "tomorrow is not promised" may connote your future isn't written and you must work hard to better your future. From his facial expressions he has a very stern, mean look like he is ready for business and from a viewers point of view the connotation would be criminality, violence but that would be deemed as the actual denotation.