the use of black illustrates the road to success is always beautiful and he may be suggesting hard work isn't easy. In contrast the the use of the black background and the lighting which makes his face stand out suggests he aims to stand out in his line of business as a rapper, which connotes why he has been so successful. The words "where I am from" could suggest he has come a long way through the struggles of his upbringing and his success is due to perseverance and hard work. The use of the 'fingerprint' background could interpret everybody has there own identity and do not rely on others for there own success.Which could symbolize why every individual has their own fingerprint. The words "tomorrow is not promised" may connote your future isn't written and you must work hard to better your future. From his facial expressions he has a very stern, mean look like he is ready for business and from a viewers point of view the connotation would be criminality, violence but that would be deemed as the actual denotation.