sunny
The psychographic group you are researching:
aspirers
Make up their names:
Jeremy and Nicole
Where do they work/study?
jeremy- sales assistant- aspires to be an entrepreneur
Nicole- fashion designer- aspires to own fashion magazine
What do they do in their spare time?
jeremy- ps4, cooks, book reading
Nicole- window shopping- brand searching connected to her work
Now suggest their media consumption:
Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?
tablet users mostly but print during travel
Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
sky+
art-house
cinema
on demand
Netflix
E-Media: What technology do they own? What websites do they visit (if any)?
apple users
twitter, online news
Netflix
tablet users
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| Which makes your main value: | Status | Click to read more |
| and your secondary value: | Escape | Click to read more |
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