dependency theory

Dependency Theory

I think especially in this generation we are exceedingly reliant on the media. I primarily use the media to gain information regarding sports, and i also use the media for entertainment purposes as I have a sky box and I watch different programmes which range from all sorts of genres. I feel we are mainly dependent on the media because of the hype around different products and software and the feeling in which 'if everyone is using social media and information technology on a regular basis, I must also do the same' and this benefits the technological companies as more civilians buy their products, even if they produce a product in which is not particularly perceived as a great product by the public, there sales for the product still remains quite high because of the demand of information technology. From my assessment this has a negative effect on newspaper companies, as in our generation people tend read the latest news through tablets, televisions and other high tech products. Therefore newspaper companies now find it hard to generate the right sales because people now expect to read and generate news for free. My opinion on the article is very plain and simple, in our generation we are so dependent on the internet that to an extent without it we feel like a lost child in a kids park.