Ill Manors e-media: Tag London campaign

Summarise the Ill Manors Tag London campaign in 100 of your own words.
How does the Ill Manors Tag London campaign help to promote the film?
What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?
Why might user-generated campaigns like this be more successful than traditional media campaigns?
Choose FIVE of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.


1.The ILL Manors Tag London campaign, is a campaign that puts together both traditional and digital media in order to promote a project. The campaign Tag London works with a company called Powster. The campaign started up a Twitter trend with the hashtag #ILLMANORS in order to help promote the film. They asked people of the public to tweet things to this account and voice their opinions on what they thought of the album. The campaign managed to reach 5,000 entries in the space of five days. The tweets were then projected onto buildings around London, and then put back onto twitter. Furthermore, to help promote the album Atlantic Records teamed up with a live stream production company Love Live to deliver a live stream event of the album launch party to YouTube. The campaign worked closely with Twitter in order to help promote the album using the hashtag #illmanors album. Using Twitter to help promote the album was an ideal platform to reach a socially and politically connected audience.






2.The marketing campaign helped promote the film because it


constantly showed the Ill Manors title this was effective in attracting the audience as they would see some of their own tweets on iconic landmarks, this would also show personal relationships. It was also a good idea as it made use of a social networking site that Ill Manor's core target audience would most likely be using.






3. There is synergy between the tag London campaign and other texts such as the soundtrack of the film and concept of the film. For example, in the tag London campaign video the same soundtrack is used to promote the film. In terms of the concept of the film, there is a link to the political aspect of the film as twitter users are encouraged to voice their views and opinions on the then current climate in the UK after events such as the London riots which is also presented in the film.





4. By having user generated content campaign like this it encourages his fans and different audience into engaging with PlanB which he then promises them that their tweets will be shown in different location within london and other people which makes the audience feel like they are a part of the community and PlanB cares about their opinion. Furthermore, by changing the subject to a political than music or the film it helps him gain more attention for his work and it also enhances the TagLondon campaign which will attract a niche audience.



5."THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS"

This relate to the strugglers and it links to the TEDx lecture as its all based on the fact that the government are the ones that are cutting benefits and closing down government funded youth centres.

"ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS"

This tweet relates to aspirers because they are the young adults that want to get the high end jobs and will be the ones to make the change in the future. It links to Plan B's interview on the Jonathon ross show when he stands against the government stating that they are corrupt.


"LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS"
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This tweet relates to the Jonathan ross show as he talks about how London as a city is very corrupt and needs change he also says how the government are not doing anything to help the less fortunate.


"@ILLMANORS #ILLMANORS OLYMPICS GONNA LEAVE US WITH A LARGE BILL A LARGE VENUE THAT WILL CLOSE BY THE NXT PROJECT AND IS A TERRORISTS WISH,"


This tweet refers to the psychographic group of strugglers this is because the the Olympic stadium was built next to an estate to try and make South London glamorous instead of paying attention to middle - lower class people who are living in estates.